About LicenseWay
LicenseWay started in 2016 when three former state gaming regulatory officers realized something frustrating: most license applications fail for completely preventable reasons.
We'd spent years reviewing applications from the other side of the desk. We saw brilliant gaming concepts get rejected because operators didn't understand what regulators actually need to see. The process felt deliberately opaque - like a test you couldn't study for.
So we built LicenseWay to change that.
What Makes Us Different
Most licensing consultants are either lawyers who've never worked inside a gaming authority, or former operators who've been through the process once. We're former regulatory officers who reviewed thousands of applications across multiple jurisdictions.
That insider perspective matters. We know:
- Which red flags trigger automatic secondary review (and how to avoid them)
- What "sufficient capitalization" actually means in your specific jurisdiction
- How to structure ownership disclosures for complex corporate entities
- Which technical certifications gaming authorities trust vs. which require extra scrutiny
We've since guided over 200 gaming operators through successful licensing in 15+ US jurisdictions. Our approval rate is 94% - compared to the industry average of about 60%.
Our Approach
We don't sell you a template and wish you luck. Every gaming license application we handle gets:
- Jurisdiction Assessment: We analyze which licenses match your business model and budget. Sometimes the "obvious" choice isn't the right one.
- Pre-Filing Audit: Before you submit anything, we review your application with the same scrutiny a gaming authority would. We find the gaps before regulators do.
- Direct Regulatory Liaison: We communicate directly with gaming authorities on your behalf. This isn't just convenience - it prevents miscommunications that delay approvals.
- Post-Approval Compliance: Getting licensed is step one. We help you maintain compliance so you don't risk suspension or revocation.
Who We Work With
Our clients range from first-time operators launching sports betting platforms to established casino groups expanding into new markets. We've worked with:
- iGaming operators (sports betting, online casino, poker)
- Land-based casino developers
- Gaming technology providers needing B2B licenses
- Private equity firms acquiring gaming assets
What they all have in common: they want their license application done right the first time.
Why Trust Us
Simple: we've been on both sides. We know what gaming authorities look for because we used to be the ones looking. That's not something you can fake or learn from a textbook.
If you're ready to start your licensing process with people who actually understand how it works, let's talk.